A small shop that
would rather show you.
Gapline exists because the gap between “we could make you great work” and actual great work is where most agency relationships die.
Small businesses get sold creative the same way everyone gets sold anything: a call, a deck, a monthly figure, and a promise that the work will be good. You only find out whether it is after you’ve paid for it.
We do it the other way round. We pick a business, make something for it, and send it. No invoice attached, no call to book, no three-email sequence if you don’t reply. If it’s good you’ll be able to tell in thirty seconds, and if it isn’t, nothing has cost you anything.
Why video and websites together
Because separating them is how money gets wasted. A good ad that sends people to a slow, confusing page has just bought traffic for a bad experience. A beautiful site nobody visits is an expensive business card. The two are one problem, and most small businesses are paying two different people to half-solve it.
Why the work can be fast and still be good
The tools have changed. A lot of what used to take a crew and a week now takes a laptop and an afternoon — and everyone has access to the same tools, which is exactly why so much of what they produce looks identical.
The part that isn’t automated is knowing what to make: which claim leads, what the first two seconds do, when to cut, what to leave out. That’s where the time goes, and it’s the difference between work that renders and work that works.
How we work
- You talk to the person making the work. There is no account layer in between.
- We say no to work we don’t think we’d do well, before you pay for it.
- Everything we deliver is yours outright — use it wherever, for as long as you like.
- Nothing recurring starts without you asking for it.
Where we work
We’re based in Ireland and work remotely, so location isn’t really the constraint — understanding your business is.
Four things we
won’t trade away.
Show, then ask
The work goes first, every time. If we haven’t made you something, we haven’t earned the conversation.
No pressure, ever
One email, one piece of work. If you don’t reply, that’s an answer and we leave you alone.
Honest about the tools
We use AI in the process and we’ll tell you where. What we won’t do is pretend the judgement came from a machine.
Your work, your property
No licences, no expiry, no clause that claws the work back if you stop paying.
Let’s make you something.
Tell us the business. We’ll make a short video or a redesign of one page — free, no meeting, no obligation to do anything with it.