Questions people ask
before they reply.

Because it’s a better pitch than a cold email, and cheaper for us than running one. Making one piece costs us an afternoon. Winning a client the usual way costs far more than that in calls and proposals that go nowhere.

There’s no catch attached. You’re not signing up for a trial and you’re not on a list.

There isn’t one, but here’s the honest version: we only make spec work for businesses we’d genuinely like to work with. If you like it, we hope you’ll ask for more. If you don’t, you keep it anyway and we move on.

Yes. It’s yours to use wherever you like, for as long as you like, with no licence to renew and nothing to pay later.

The one thing we ask is that we can show it in our own portfolio. If you’d rather we didn’t, say so and we won’t.

That’s the point, and it’s usually cheaper than commissioning them separately. An ad that works sends people somewhere — if that page is slow or confusing, the ad just bought traffic for a bad experience.

If you only want one of the two, that’s completely fine. We’ll say so if we think the other half is the actual problem.

A first cut of a video lands within a few days of us starting. Revisions turn around faster than that — usually the same day.

A website redesign is a couple of weeks from go-ahead to live, depending on how many pages and how quickly copy gets approved.

Yes, in parts of the process, and we’d rather say so plainly than pretend otherwise. It’s what makes the turnaround possible at this price.

What AI doesn’t decide is what the work says, how it opens, or what gets cut. Those are the decisions that separate work that lands from work that merely exists, and they’re ours.

Not for the spec piece — we work with what’s already public: your site, your socials, your photos.

For paid work, whatever you have helps. Phone footage is fine. If you have nothing, we’ll tell you upfront what that limits.

Then nothing happens. You don’t owe us anything, there’s no follow-up sequence, and we won’t email you again unless you ask us to.

Small and local businesses that sell something people choose with their eyes — where a good thirty seconds, or a page that finally makes sense, moves the needle more than another leaflet does.

Ireland. We work remotely, so we’re not limited to one city — but we’re in the same time zone and you’ll get a reply the same day.

Email info@gapline.ie with the name of your business, or use the form on the contact page. That’s the whole process.